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Fueling brand success through social media, digital marketing, and creative advertising in order to deliver measurable results.

Who is Allison?

Allison recently graduated with a Masters of Arts in Advertising from The University of Texas at Austin, achieving a 3.97 GPA. Here, she was involved in a renowned creative advertising program called Texas Creative.

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Previously, Allison earned her Bachelor of Arts in Advertising from The University of Miami, receiving Cum Laude honors. Additionally, she pursued minors in PR and marketing during her time here.

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Allison has professional experience in social media, digital marketing, graphic design and creative advertising. Her interests include sports & fitness, health & wellness, and travel.

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Learn more about her experiences here:

CLICK ME 🤘

skill set

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Programs

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Work Experience

SweatPals
Marketing Coordinator

Jan 2023 - Nov 2023

Made in July
Design and Social Media Intern

May 2022 - Present

Orange Umbrella
Director of Social Media

Jan 2021 - May 2022

New York Life 
Events Intern

June 2021 - August 2021

  • Drive brand presence and engagement through creative content creation ( +76% reach, >200% followers, and over 41% increase in profile visits)

  • Conceptualized and produced diverse promotional materials, effectively enhancing brand visibility and awareness

  • Utilized data-driven insights for impactful social media strategies and targeted ad campaigns.

  • Implemented growth hacking techniques resulting in heightened event attendance and community interaction

  • Designed content across three channels ensuring a cohesive online  brand identity. Executed meticulously planned monthly content calendars in alignment with our strategic goals.

  • Consistently updating and fine-tuning platforms to ensure optimal engagement and resonance with our target audience

  • Leveraged platform-specific tools to maximize outreach and unlock the full potential of our online presence

  • Lead a team of 10+ to create engaging and creative content for both internal and client social platforms

  • Design full brand guidelines and various multi-platform campaigns to help build clients’ businesses

  • Collaborate with others to brainstorm new content ideas and evaluate what content works best

  • Designed promotional materials such as templates, digital banners, websites, and a logo for the corporate events department

  • Created social wall content, schedules, and strategies for various virtual events

  • Prepared and presented a Gen-Z targeted marketing plan to NYL sponsors

  • Researched vendors, gifting options, and assisted with the Shopify gifting microsite

Is she even certified?

I may be biased, but I think so...​

- Meta Certified Digital Marketing Associate Certification (2023)

- Google ads certification (2023)

- Advanced Google Analytics (2023)

- LinkedIn Social Media Monitoring (2020)

- Personal Branding on Social Media (2020)

- Social Media Marketing: ROI (2020)

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