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Fueling brand success through social media, digital marketing, and creative advertising in order to deliver measurable results.

Who is Allison?

Allison recently graduated with a Masters of Arts in Advertising from The University of Texas at Austin, achieving a 3.97 GPA. Here, she was involved in a renowned creative advertising program called Texas Creative.

Previously, Allison earned her Bachelor of Arts in Advertising from The University of Miami, receiving Cum Laude honors. Additionally, she pursued minors in PR and marketing during her time here.

Allison has professional experience in social media, digital marketing, graphic design and creative advertising. Her interests include sports & fitness, health & wellness, and travel.

Learn more about her experiences here:

skill set




Work Experience

Marketing Coordinator

Jan 2023 - Nov 2023

Made in July
Design and Social Media Intern

May 2022 - Present

Orange Umbrella
Director of Social Media

Jan 2021 - May 2022

New York Life 
Events Intern

June 2021 - August 2021

  • Drive brand presence and engagement through creative content creation ( +76% reach, >200% followers, and over 41% increase in profile visits)

  • Conceptualized and produced diverse promotional materials, effectively enhancing brand visibility and awareness

  • Utilized data-driven insights for impactful social media strategies and targeted ad campaigns.

  • Implemented growth hacking techniques resulting in heightened event attendance and community interaction

  • Designed content across three channels ensuring a cohesive online  brand identity. Executed meticulously planned monthly content calendars in alignment with our strategic goals.

  • Consistently updating and fine-tuning platforms to ensure optimal engagement and resonance with our target audience

  • Leveraged platform-specific tools to maximize outreach and unlock the full potential of our online presence

  • Lead a team of 10+ to create engaging and creative content for both internal and client social platforms

  • Design full brand guidelines and various multi-platform campaigns to help build clients’ businesses

  • Collaborate with others to brainstorm new content ideas and evaluate what content works best

  • Designed promotional materials such as templates, digital banners, websites, and a logo for the corporate events department

  • Created social wall content, schedules, and strategies for various virtual events

  • Prepared and presented a Gen-Z targeted marketing plan to NYL sponsors

  • Researched vendors, gifting options, and assisted with the Shopify gifting microsite

Is she even certified?

I may be biased, but I think so...​

- Meta Certified Digital Marketing Associate Certification (2023)

- Google ads certification (2023)

- Advanced Google Analytics (2023)

- LinkedIn Social Media Monitoring (2020)

- Personal Branding on Social Media (2020)

- Social Media Marketing: ROI (2020)

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